Sometimes people get in touch and don’t really know what we do. They might read about a few of the services we offer but I’m aware that if you’re setting up a new business, or haven’t been involved in marketing before, some of it can sound a bit daunting or foreign. So I thought it might be good to write a blog giving a bit more of an idea about how a marketing services company help you.

Question…essentially, we help your business grow. Of course, there are many, many ways we can do this and that will depend on what stage your business is at, who your customers are and what you are selling.

 

A ‘marketing strategy’ is often a good place to start. These documents can be as simple or as multi-faceted as you like. At a very basic level they can be used to plot future marketing activity against, showing how you will achieve your business aims by communicating with the right customers. Generally, you might also want to include business strengths, weaknesses, opportunities and threats, and then go into more detail about advertising, the brand and customer service.

The ‘design’ side of marketing is great fun and covers everything visually represented in your business. Ranging from your logo, to your website, to your packaging, to your premises. Artworkers, graphic designers, photographers and copywriters all fall under this area and will work out how to best express your business in a visual way.

‘Brand’ is often a word that is used without realising what it encompasses. It isn’t just a logo, or company name. It is everything relating to a company image, everything that is intended to identify the goods and services of one seller to differentiate them from those of other sellers. It is the company values, the level of service you receive while dealing with the company, it is supported by your credibility, and importantly it concretes user loyalty.

‘Advertising campaigns’ are another mainstay of marketing companies. An advertising campaign is a way of achieving a specific business target. This can be the launch of a new product, promoting a particular range, testing a new media, or sometimes the brief is a simple plea for help from a company who is losing market share and doesn’t know why. Marketing companies such as us, will then work with a business to clarify a brief, identify the key audience, and produce an effective advertising campaign.

So, I hope this is useful. The Chartered Institute of Marketing has a good jargon buster which can help further explain some of the more bizarre marketing terms. Do get in touch with us if you have any questions, or would like to chat further about how we can help your business grow.

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