Do you consider Valentines Day to be a slushy bore or can you see opportunity for some creative tactical marketing? Well, whatever my thoughts on a personal level, with regards to business I definitely see it as the latter. That is not to say that I think everyone should go over the top and produce ridiculous advertising just for the sake of it. But I do believe that it does give a real chance for brands to show a little personality which can only be a good thing, especially in dull February!

If you aren’t big on advertising in the traditional sense, then even small things like updating your cover images on social media accounts for something topical, adding a splash of red for romance on your website or using wordplay in your copy can all demonstrate a little humour and personality.

Of course if you’re in retail then you should consider whether to run some tactical Valentines offers. And if they are good offers then do remember to shout about them! Even if you’ve got no advertising budget left, then promote via social media and in-store promotional bits. If you’ve nothing relevant to offer than consider a partnership with another brand.

Above are a few recent Valentines creatives that caught my eye.  I’d love to know your thoughts.