About Dorothy Gatherum

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So far Dorothy Gatherum has created 5 entries.

Daring design or superb subtlety


I am a big fan of beautiful, functional design. Even having worked alongside many fantastic designers and art directors for years, I’m still sometimes amazed at their creativity. And whilst I often admire bold and daring design and advertising ideas, I do also firmly believe that sometimes subtle, understated sophistication can bring brilliance to a brand.

The idea that making subtle changes to a design can make an overall big difference is well showcased when looking at typography. The slightest change to a font can kill or create I think. A change in a curve, the addition of a little flick or the weight of the brushstroke can all instantly make a single letter look hugely different.

I love that you can make little changes to something, say a web page, and just by slightly changing the background gradient colour, by customising a button or adding a simple dropshadow, it can go from looking flat to fabulous.
Fonts Torsrus



By |April 7th, 2015|Uncategorized|0 Comments

Marketing for Valentines day

Do you consider Valentines Day to be a slushy bore or can you see opportunity for some creative tactical marketing? Well, whatever my thoughts on a personal level, with regards to business I definitely see it as the latter. That is not to say that I think everyone should go over the top and produce ridiculous advertising just for the sake of it. But I do believe that it does give a real chance for brands to show a little personality which can only be a good thing, especially in dull February!

If you aren’t big on advertising in the traditional sense, then even small things like updating your cover images on social media accounts for something topical, adding a splash of red for romance on your website or using wordplay in your copy can all demonstrate a little humour and personality.

Of course if you’re in retail then you should consider whether to run some tactical Valentines offers. And if they are good offers then do remember to shout about them! Even if you’ve got no advertising budget left, then promote via social media and in-store promotional bits. If you’ve nothing relevant to offer than consider a partnership with another brand.

Above are a few recent Valentines creatives that caught my eye.  I’d love to know your thoughts.

By |February 11th, 2015|Creative, Design, Marketing, Uncategorized|1 Comment

How to write a great press release

Writing a press release can be a slightly daunting prospect if you’re not used to doing it, or are a bit unsure about your writing style. And I think this is understandable. After all, this is your chance to draw some big attention to your product (event/project/issue etc). Sometimes it feels as though journalists hold so much publicity power and many business owners desperately want some of that publicity!

But don’t fear, if you remember some key points, and follow a template then it can be a simple task that can reap great results. Here, I’m hoping to give a few key pointers that will help many small businesses write a killer press release. A good press release is one of the most effective ways of getting your issue covered in the media so do read on…


  • Make sure your press release contains new news! The subject has to be newsworthy. So make sure you’re talking about something that is happening now or something that will happen soon. (Having said that, we believe that almost anything can be made newsworthy if you package it appropriately!)
  • Remember your target audience when writing your press release. Make sure it’s relevant to them.
  • Human interest stories, controversy, and quirky activities all spark interest.
  • Keep your press release short and to the point.
  • If you have a relevant image – include it. As with most of marketing and PR, visuals add interest.
  • Research your target media and tailor the press release accordingly.
  • Release via email – in the email body. Supply it in advance of any deadlines you might know about. And always follow up with a phone call to help sell your idea.

Remember, a press release is a way of communicating with journalists. It should tell them what the story is at a glance – making their job easier and making it more likely they will cover your issue. Journalists get hundreds of press releases every day so you need to make sure yours stands out from the crowd. These things are worth taking your time over and getting right.

Hopefully these tips help. And used in conjunction with this handy little freebie press release template that we’ve put together, you should feel a bit more confident about drafting one. Of course, if you need help or don’t have the time then do get in touch. We have some very experienced media people who can write dazzling press releases in their sleep!

By |February 3rd, 2015|Marketing|0 Comments

Know your customer

So often marketing fails because a company doesn’t know their customer. Of course it does, you can’t promote your brand, product or service effectively if you don’t know who you are selling to.

The title of this blog sums up my number one rule for marketing. Know your customer. Inside out. The more you know, the more successful you will be at reaching out to them and communicating effectively.

You should know as much as you can about both who is buying from you, and who you want to be buying from you, they may well be very different! There are many ways of tracking this info, which I’m not going to delve into here, but once you have it, use it. It can be helpful to segment your customer base, but rather than having segments with meaningless titles, try to personify them. It can really help to see them as real people rather than just an abstract group. For example, if your main customer group is females aged 25-35 in London earning £40k-£60k, then maybe you could refer to this group as ‘Amy’. Amy is 31 and lives with her boyfriend in a rented flat. She loves her job in procurement and loves to travel.



Knowing your customer is key to many aspects of business, from designing your products, shaping your customer service and also writing your marketing briefs. A really targeted marketing approach is an efficient marketing approach and it relies on knowing who you are looking to communicate with. At the brief writing stage, it helps to refer back to your personified segments and think about what you want ‘Amy’ to feel, think and do.

So whilst the Ancient Greeks encouraged us to ‘Know thyself’ (which is admittedly important!) I implore business owners and marketeers to know your customer too!

By |January 22nd, 2015|Uncategorized|0 Comments

What does a marketing company do?

Sometimes people get in touch and don’t really know what we do. They might read about a few of the services we offer but I’m aware that if you’re setting up a new business, or haven’t been involved in marketing before, some of it can sound a bit daunting or foreign. So I thought it might be good to write a blog giving a bit more of an idea about how a marketing services company help you.

Question…essentially, we help your business grow. Of course, there are many, many ways we can do this and that will depend on what stage your business is at, who your customers are and what you are selling.


A ‘marketing strategy’ is often a good place to start. These documents can be as simple or as multi-faceted as you like. At a very basic level they can be used to plot future marketing activity against, showing how you will achieve your business aims by communicating with the right customers. Generally, you might also want to include business strengths, weaknesses, opportunities and threats, and then go into more detail about advertising, the brand and customer service.

The ‘design’ side of marketing is great fun and covers everything visually represented in your business. Ranging from your logo, to your website, to your packaging, to your premises. Artworkers, graphic designers, photographers and copywriters all fall under this area and will work out how to best express your business in a visual way.

‘Brand’ is often a word that is used without realising what it encompasses. It isn’t just a logo, or company name. It is everything relating to a company image, everything that is intended to identify the goods and services of one seller to differentiate them from those of other sellers. It is the company values, the level of service you receive while dealing with the company, it is supported by your credibility, and importantly it concretes user loyalty.

‘Advertising campaigns’ are another mainstay of marketing companies. An advertising campaign is a way of achieving a specific business target. This can be the launch of a new product, promoting a particular range, testing a new media, or sometimes the brief is a simple plea for help from a company who is losing market share and doesn’t know why. Marketing companies such as us, will then work with a business to clarify a brief, identify the key audience, and produce an effective advertising campaign.

So, I hope this is useful. The Chartered Institute of Marketing has a good jargon buster which can help further explain some of the more bizarre marketing terms. Do get in touch with us if you have any questions, or would like to chat further about how we can help your business grow.


By |January 12th, 2015|Creative, Marketing|0 Comments